报告题目：conformity or deviation? the impact of digital transformation on the strategic
positioning of emerging-market manufacturing enterprises
报告人： 黄光于 博士（佛山科学技术学院）
时间：2023年 9月14日14：00-15：00
地点：管理学院第二会议室
报告内容摘要：
drawing on institutional theory, this study explores the influence of digital transformation of manufacturing enterprises on their strategic positioning in terms of whether to adopt a “conformity” strategy, that is, one consistent with standard industry practices, or a “deviation” strategy. we argue that the disruption of industry rules and management models by digital transformation has encouraged manufacturing enterprises to adopt the conformity strategy, in order to eliminate the legitimacy doubts of external stakeholders. to deepen our knowledge of the variation in the relationship between digital transformation and the strategic positioning of manufacturing enterprises, we investigate how the performance expectation gap, ceo power, and political connections moderate this relationship, and which strategy improves financial performance the more. utilizing the panel data of 1299 chinese listed manufacturing enterprises from 2012 to 2019, we show that the digital transformation of manufacturing enterprises reduces use of the deviation strategy, and this relationship strengthens for enterprises with a large performance expectation gap and excessive ceo power, but weakens among enterprises with political connections. more importantly, an increase in the level of digitalization for manufacturing enterprises adopting the conformity strategy (but not the deviation strategy) leads to better financial performance.
【黄光于博士个人简介】
黄光于，华南理工大学管理学博士，现为佛山科学技术学院讲师，硕士生导师，主要研究方向为集群式供应链、数字化与可持续运营管理。主持国家自科基金青年项目1项，广东省自科（联合）项目和社科项目各1项；在《ieee transactions on engineering management》、《asia pacific journal of management》、《南开管理评论》、《管理评论》、《学术研究》、《经济体制改革》等国内外期刊发表学术论文10余篇，其中被人大复印报刊资料全文转载3篇；获省级社会科学优秀成果二等奖1次，市级社会科学优秀成果一等奖和三等奖各1次。
欢迎有兴趣的教师，全体博士生、硕士生参加。
管理学院人才办公室
2023- 9 -13
