1、论文
[1]fu, s., yan, q, feng c.g & peng j.which review can make you engage? the effect of reviewer-reader similarity on consumer brand engagement. journal of global information management, 2021,(ssci:jcr三区)
[2]fu, s., yan, q., & feng, g. c, who will attract you? similarity effect among users on online purchase intention of movie tickets in the social shopping context. international journal of information management, 2018, 40: 88-102.(ssci:jcr一区)
[3]fu s., xu y. & yan q., enhancing the parasocial interaction relationship between consumers through similarity effects in the context of social commerce: evidence from social commerce platforms in china. journal of strategic marketing, 2017,10:1-19.(peer-review)
[4]fu s., inspirations of youth employment & youth business policies in british to youth employment in china. journal of strategy and decision-making, 2012,(special issue in english):93-99.
[5]付森会.社交媒体中关系融入的认知机制研究——基于相似性视角的分析,西南民族大学学报,2021,(cssci)
[6]付森会,社交媒体中的友谊:相似性机制与情感传播逻辑,福建师范大学学报(哲学社会科学版),2020(2):1-9(cssci)。
[7]晏青,付森会,冯广超.手机使用对春节文化观念的影响研究——基于仪式感和参与感的中介作用,新闻与传播评论,2021,74(1):80-95。(cssci扩展版)
[8]晏青,付森会.虚拟社区的相似性效应:关系感知与影响机制.湖南师范大学学报,2021(3)74-84.(cssci)
[9]晏青,付森会,沉浸与交互:叙事性传媒艺术的认知重启与实践.现代传播-中国传媒大学学报,2016,38(9):88-93(cssci)。
[10]付森会,国际品牌营销战略之反思:返璞归真,重拾信,战略决策研究,2013(1):53-62。
[11]杨晓燕,付森会,顾客专家化:营销者的新挑战,销售与市场(评论版),2012(10):42-43。
[12]翻译《数字身份》,见译作《数字文化精粹》,晏青主编,清华大学出版社,2017年6月。